Got your site up and ready to test? Here are some important things to remember.
Make sure you're ready.
Are all the pieces you need in place? Customer Service, Toll Free Lines, Fulfillment, Marketing, CRM, etc. If not your're not ready and setting yourself up for failure
Start small
There is no reason to do 1000 orders a day out of the gate. You need to stress test your system, located the flaws, correct, then ramp. Its much easier fixing a 25 order a day campaign then a 1000 order a day one.
Analyze the Data!
ALook at your feedback loop, see what you abandon rate is. Where your customers are coming from and how much you are paying for that traffic. Make the required changes then ramp.
Overall just know its not a race. Those who build their systems well will establish brand equity instead of fly by night crash and burn campaign. If you wanna know more about testing and merchant services contact one of our merchant account specialists.
Make sure you're ready.
Are all the pieces you need in place? Customer Service, Toll Free Lines, Fulfillment, Marketing, CRM, etc. If not your're not ready and setting yourself up for failure
Start small
There is no reason to do 1000 orders a day out of the gate. You need to stress test your system, located the flaws, correct, then ramp. Its much easier fixing a 25 order a day campaign then a 1000 order a day one.
Analyze the Data!
ALook at your feedback loop, see what you abandon rate is. Where your customers are coming from and how much you are paying for that traffic. Make the required changes then ramp.
Overall just know its not a race. Those who build their systems well will establish brand equity instead of fly by night crash and burn campaign. If you wanna know more about testing and merchant services contact one of our merchant account specialists.
